This will really drive a point home about who is in the digital game.. Vogue magazine has approximately 5,000 twitter followers, while ELLE has over 300,000, and InStyle has almost 2 MILLION!
Maybe that’s because Vogue doesn’t follow ANYONE!!! Duh- isn’t that the whole point? They must be horrified to even have to think about dabbling with the masses these days.
I find this really interesting because I love Vogue. And I really don’t like InStyle (there I said it!) Maybe people really like InStyle because it seems attainable while Vogue, maybe not so much. But that’s part of why I love it. They’ve never tried to appeal to the every woman or say that this is a way that everyone live. So I guess like any cool girl they don’t feel like they need to play by anyone else’s rules-or be anyone’s follower.
But it does beg the question, can you participate in social media if you can’t be social. Looks like vogue may need to learn to play nice. Hear that Anna Wintour? ; )